Biography:
Sebastian Ruales is the co-founder of Bia Energy, a Colombian startup.
Bia enables businesses to access smarter energy consumption analytics, simplified billing, and more transparent access to renewables. In 2023, the company raised a $16.5M Series A round. It serves over 3,500 clients, in 250+ cities.
Prior to Bia, Sebastian was part of the founding team at Rappi, Colombia’s first unicorn.
Certain legislative changes ushered in Bia’s opportunity. How so?
One needs to understand where Bia sits in the energy value chain. We’re an energy retailer. Simply put: we’re the company that deals with clients directly. We install meters, handle billing, manage customer service, and ensure reliable consumption data.
For decades, Colombia’s energy incumbents did essentially nothing on the retail front. Customers received a bill, paid it, and never thought about it twice. One of our initial challenges was






